About

Events

2015 PR Company of The Year – The Drinks Business

“Even with a large team the results demonstrated by this company would have been praise-worthy, but for just two people to have achieved such an impact is deeply impressive. Between them, Judy Kendrick and Ana Sofia de Oliveira proactively devised a series of creative, highly strategic campaigns that over-delivered on a tight budget. Thanks largely to their efforts the UK is now the number one export market for Brazilian wine, after JK Marketing helped spark a volume shipment increase of almost 500% over a single year. Then there’s the success of two initiatives that symbolise the rejuvenation of London Wine Fair: Esoterica, a zone for independent merchants, and new for 2015 Wine Unearthed, which matches would-be exporters to the right UK buyers. In short, this is a PR team that really understands the wine trade and what makes it tick.” – Patrick Schmidt – editor The Drinks Business

JK Marketing organises events that meet the needs of both exhibitors and visitors.

They do not play ‘the numbers game’. The relevance of exhibitors to visitors and vice versa is key to the success of their events. JK Marketing were the creators of SITT (The Specialist Importers Trade Tasting), The Boutique Wineries Tasting, The Major Buyers Tasting and The ‘BIG’ Tasting – the UK’s first live streamed social media wine tasting event.

JK Marketing can organise an event for you, or can mail relevant visitors on your behalf – please ask for details.

“Working alongside JKM has been the most rewarding in terms of pulling off a 100% turnout from on and off trade customers with genuine commercial interest and a real love for the subject. The attention to detail leaves no stone unturned and has always resulted in a first class event. The professionalism in which the pre-event organisation takes place is first class and on the day the support and back up is as expected detailed in everyway” – Craig Bancroft, Northcote Manor

“Massive thanks to you, you’ve been amazing the whole way through. Thanks for your determination to make it all work and your professionalism, diligence and masses of charm!! Looking forward to working with you again next year.” – Ewan Lacey. International Wine and Spirits Competition (IWSC)

Marketing

“The judges wanted to recognise the careful planning, clear communication and the inventive sponsorship that had gone into making this campaign such a success” – R&R Fine Wines Marketing Campaign

Generic Promotion

JK Marketing is shortlisted for the 2015 International Wine Challenge ‘Campaign of the Year’ with the ‘Wake Up The Brazilian In You’ campaign created for Wines of Brasil.

map-1We work with a number of generic groups organising creative trade, press and consumer events, managing social media programmes, communication and PR strategies and helping them to increase distribution and awareness. We currently represent Wines of Brasil, The Portuguese Tejo Region and Wines from Martinborough in the UK.

We ran the Wines of Portugal generic campaign successfully for a number of years and have worked with clients that include Naked Wines, Off Licence News, Wines of California, Coonawarra, Clare Valley Vintners and Wines of Sardinia as well as independent wine retailers Ceci Paolo and R&R Fine Wines.

History

Judy Kendrick started Haughton Fine Wines in 1986 (Northern Wine Merchant of the Year 1990, 1991 and 1992), a wholesaler/retailer that grew to become Haughton Agencies, a company representing some of the top independent producers from around the world including Cullen, Ridge, Mas de Daumas Gassac, Martinborough Vineyard, Mountadam and Saintsbury to name but a few.

In 1996, JK Marketing was born, developing the skills learned as a retailer, shipper and agent into the professional marketing and events business for which they are internationally renowned today.