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Whilst sale of Portuguese wines double in value to the UK, they also rise to third place in the speciality country of independent retailers


As we announced in our last newsletter, the official figures from the National Statistics Institute of Portugal show sales of Portuguese wines to the UK up 99.1% by value and 22.5% by volume (Jan – Nov ’10 compared to Jan – Nov ’09).

And more positive news from Off Licence News’s latest research shows that Portugal is growing as a country of speciality for independent wine retailers across the country. With France taking a substantial lead, and Spain’s share also growing, we see Portugal and Italy on level pegging in third place. So to all the independent retailers out there – thanks for your support; you know ViniPortugal is here to help, so just ask if you need point of sale material, wine information or have any activities you want us to promote for you.

As Portuguese wines continue to gain strength both in the number of new brands arriving on our shores and in the quality of Portuguese wines that the British consumer is drinking, we are also seeing even wider distribution with more and more retailers getting on board. There are now nearly 1,000 wines listed on our web site www.viniportugal.co.uk. This is a fantastic resource for retailers and for journalists wanting to find a stockist or more details about a particular wine.