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The BIG Tasting – A BIG Success

Monday 12th April saw the biggest on-line wine tasting in the UK so far, with nearly 3,000 people participating either in person or interactively over the internet – this was Wines of Portugal’s BIG moment.

Oz Clarke was the totally ebullient host at Lord’s Cricket Ground welcoming viewers from all over the world to taste 6 Portuguese wines with him and with his guests, Charles Metcalfe, Max Birch from Adega do Cantor and Manuel Lança Cordeiro from Esporão.

As well as the live Lord’s event there were outside broadcast teams transmitting the tasting to events at the Waitrose flag-ship store in Canary Wharf and John Lewis Food Hall in Oxford Street, where Waitrose wine advisors helped Oz talk through the wines to their customers.

Viewers were able to interact with each other via a ‘chat roll’ that had been set up on the BIG Tasting web site, and many people bought the wines in advance from Waitrose and held parties in their own homes to taste along with Oz.

Asked why the tasting was such a success, Ana Sofia de Oliveira from ViniPortugal said “we had a fantastic team ensuring this event worked practically. We cannot praise Mad Cat Media more highly or the team from Waitrose who worked together to ensure there were no glitches in the transmission. Facebook and twitter helped spread the word as did our interviews on the ViniPortugal blog and on our YouTube channel.”

A sales report from John Lewis Oxford Street showed sales of Portuguese wines had more than quadroupled in the last quarter compared to the same quarter last year, and, what is even more pleasing to note, five of the six wines featured in The BIG Tasting were in their top 20 best selling lines.

To read a recent blog about The BIG Tasting click here.

ou can also see what went out on TVI, Portugal’s most popular news channel. They filmed an event held in a consumer’s home in Lisbon. Whilst the report is in Portuguese it will still give you a general idea of how people got involved here and in many homes all over the UK. Click here to watch the video.

If you missed The BIG Tasting you can enjoy it all over again at www.thebigtasting.com Or below:

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