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The Urban Music Awards 2009

Monday morning e-mails will never be so exciting again…

The ViniPortugal office received an unlikely e-mail from the Chief Executive Officer of the Urban Music Awards asking for a donation of 45 bottles of wine for the VIP reception at the event in London.

In return for the wine, ViniPortugal would have their ‘where to buy’ logo on the Urban Music Award website (which has 1.5 million unique hits a week) point of sale material put in to goodie bags for the guests, and 2 VIP tickets to attend the Urban Music Awards in London… This is when I got excited about my e-mails!

As the co-ordinator, I was the lucky person to become the owner of the VIP tickets for the music awards, and to say I was excited was a complete understatement!! (The award category line up was sent to me and acts such as Calvin Harris, Dizzy, Radio 1 and Mr Hudson were all up for nominations). After about 15 minutes, when I actually remembered how to breathe, the planning began.

Wine Sorted were fantastic and ensured that the requested wine was packed up and sent to the venue in time for the award show on Sunday.

Waiting for the award day to arrive seemed like forever, and I really didn’t know what to expect from the whole event and set up, but I was not disappointed when we arrived. We went straight to the VIP reception where there were free drinks, including some brilliant Portuguese wines (of course!) and some celebrity spotting to be done. We saw soap stars, Frank Bruno, Levi Roots, Egypt, Big Brother housemates and bizarrely George Galloway!

There was a vibrant atmosphere in the reception area, and after half an hour or so (and a few alcoholic drinks later) were lead into the theatre for the award ceremony. The theatre was fairly small as the event was by invitation only, but it made it far more personal and enjoyable to watch. The awards lasted about 3 hours in total, with various acts performing in-between the awards.

I was very happy to see Levi Roots win an award for a new category ‘entrepreneur of the year’ for his Reggae Reggae tomato ketchup as I love the stuff. It got even better as I managed to meet him, and I admit I did get a photograph with him.

After the quickest 3 hours, the awards were over. ViniPortugal got a mention at the end of the show for their support so we certainly made our self’s known in the theatre!

I have to say, it’s the coolest thing I have been too in a very long time, and I wonder what next Monday’s e-mails have in store for me…