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Vinho Verde announces £5million euro promo campaign…

The Vinho Verde wine commission has announced a new, 5 million Euro, international promotional campaign starting in July 2011 following a boom in exports. Exports last year reached a record 36 million Euro after consistently growing year on year since 2000.

The first three months of 2011 show that this escalation is continuing with a 10% increase on 2010 . The campaign, partly financed by the EU will run over the next three years in the region’s main export markets; the USA, Germany, France, Canada, Brazil, Switzerland and the UK?. Developed by Brandia International, the new campaign includes a new and very informative website, an advertising campaign and a facebook page.

And that’s not all… the campaign also aims to expand awareness that Vinho Verde is about more than still whites: Vinho Verde also produce vivacious sparkling, powerful reds and delicate rosé wines. However while Vinho Verde whites are already well known internationally and present in some 70 export markets, the CVRVV’s current promotional aim is to increase this even further and establish the wine as potential agers in some cases, and as wines for all seasons.

The new website intends to educate as well as inform, and has been created as part of the Vinho Verde Campaign initiative. To view the website Click on the link here