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WINES OF BRASIL: UK now NUMBER 1 market as exports show exceptional growth

Wines of Brasil has unveiled the recent export figures of Brazilian bottled wines to the world for the first four months of 2014. The UK now takes first place in the roll call of export destinations. The 16 producers currently exporting to the UK notched up US$1.2 million of sales in value and 283,000l in volume. These four month figures represent growth of +224% and +287% respectively compared to the whole of 2013.

In total, Brazil exported US$5.7 million of bottled wines in the first four months of 2014, with the UK alone being responsible for 1/5th of the total. The average price per bottle is now US$4.33.

Those recent figures are as a result of new launches from some of the major retailers as well as the formation of new agency agreements. A full list of producers and their agents can be seen further down this press release.

To sum up what’s happening in the high street:

Waitrose is launching 5 new Brazilian wines…

They are also launching a new category in their stores for the World Cup.

  • Waitrose Brazilian Chardonnay 2013 £8.99
  • Leopoldina Chardonnay 2012, Casa Valduga, £13.49
  • Waitrose Brazilian Merlot 2013, £8.99
  • Riqueza Reserva Pinot Noir Reserva 2012, Miolo Wine Group, £12.99
  • Leopoldina Merlot/Cabernet 2011, Casa Valduga, £13.49

Marks and Spencer has launched 4 new wines…

Marks and Spencer has now launched a full range of 4 new wines.

  • Aracauria Riesling / Pinot Grigio 2013, Miolo Wine Group, £8.49
  • Intenso Teroldego 2013, Salton, £9.99
  • Coconova Sparkling Brut NV, Miolo Wine Group, £8.99
  • Carnival Sparkling Moscato NV, Salton, £8.99

Copestick Murray has recently created and launched a new I ‘heart’ Brasil sparkling Moscato…

Already available at Tesco, Bargain Booze, Rythm and Booze, Londis and Budgens. The 100% moscato (Bianco and Giallo) with 40% of residual sugar has ony 8.5% alcohol and is produced by Aurora winery from the main wine region of the country, Serra Gaúcha.

  • I ‘heart’ Brasil NV, Copestick Murray/Aurora, £9.99

How Wines Of Brasil Is Supporting Its Retailers

This year, the export programme Wines of Brasil has launched a new campaign called ‘Wake up the Brazilian in You’ with a consumer competition to win a trip to Brazil in 2015 (neck-collars on the bottles to promote the online competition available at www.wakeupthebrazilianinyou.com).

Retailers too can get a chance to win a trip to Brazil (in fact to Carnival in 2015) by entering the window display competition which will run during the World Cup. To date 92 different shops have signed up to take part; we are delighted to see so many retailers getting ready to wake up the Brazilian in their customers! Each participant has been sent a POS pack to get them started.

Here’s the up-to-date list of producers and their UK importers:

Aurora
Stevens Garnier: [email protected] | www.stevensgarnier.co.uk

Basso
Oakley Wine Agencies: [email protected] | www.oakleywineagencies.co.uk

Campos de Cima
Go Brazil Wines: [email protected] | www.gobrazilwines.com

Casa Valduga**
Berkmann Wine Cellars: [email protected] | www.berkmann.co.uk

Cave Geisse
Go Brazil Wines: [email protected] | www.gobrazilwines.com

Don Giovanni**
Casa Leal: [email protected] | www.casaleal.co.uk

Don Guerino**
Casa Leal: [email protected] | www.casaleal.co.uk

Garibaldi
Oakley Wine Agencies: [email protected] | www.oakleywineagencies.co.uk

I ‘heart’ Brazil
Copestick Murray Wine Solutions: [email protected] | www.cmwinesolutions.com

Lidio Carraro
South Sea Wine Merchants’: [email protected] | www.southseawinemerchants.com

Miolo Wine Group/Seival Estate
Bibendum: [email protected] | www.bibendum-wine.co.uk

Perini**
Coe Vintners: [email protected] | www.vinicolaperini.com.br/en

Pizzato
Go Brazil Wines: [email protected] | www.gobrazilwines.com

Salton
Kingsland Wine & Spirits/Legacy Wines: [email protected] | www.kingsland-wines.com

Sanjo**
Go Brazil Wines: [email protected] | www.gobrazilwines.com

ViniBrasil/Rio Sol Wines
PLB: [email protected] | www.plb.co.uk/wine

**New Agencies agreed in the last six months