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esoterica, managed by Judy Kendrick and the JK Marketing team, is a showcase for the diversity and depth of the UK wine trade. It’s an affordable opportunity for smaller importers representing niche producers to exhibit at the London Wine Fair, and is specifically designed to attract independent buyers from both the on and the off trade.

esoterica will have a separate area within the London Wine Fair (18th – 20th May 2015) for a table top tasting with a contemporary feel. Bespoke décor and branding will give all our exhibitors an independent identity and space within the event.


The cost to exhibit at esoterica for all three days at Olympia will be just £950+VAT. The whole event will be managed by ourselves and a logistics team.

Everything you need for your table will be provided (including some managed storage space). There are no hidden charges. There will be a separate tasting brochure for esoterica where individual wines will be listed.

Exhibitors can show a maximum of 14 wines per table, and can book a maximum of 2 tables. The only additional cost will be if you decide to use our logistics company to transport your wines to and from esoterica.


Bursaries for the right visitors: In order to ensure esoterica attracts the ‘right’ sort of visitors for this section of the Fair, Brintex are putting aside £45,000 just to incentivise independent buyers from both the on and off trade to visit. Targeted visitors will be offered £50 off their train fares and a further discount on their accommodation. Of course, exhibitors will all benefit from the general PR exposure provided by the Wine Fair as well as specific PR for the esoterica area.

Interested in exhibiting?

Space to exhibit at esoterica is currently being offered to 2014 exhibitors. Space for new exhibitors will open at the end of October 2014. To register your interest please contact the JK Marketing team below.

For an independent testimonial to the sales opportunities offered by esoterica please click this link: www.jkmarketing.co.uk/blog/esoterica-exhibitor-sales-grow-5-fold-significantly-due-to-their-participation-in-2014/


For more information please contact Judy Kendrick judy@jkmarketing.co.uk or  call 01829 720130.