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Getting Down to Business Online at The London International Wine Trade Fair Conference

LIWF

MONDAY 16TH MAY 2011: WATERFRONT ROOMS, EXCEL, LONDON

1pm – 5.30pm.

WINE ON-LINE
Whatever your role in the wine industry, you will probably be using on-line media to communicate your message, or you may be selling wines to companies that sell on-line. This year’s conference will focus on the online wine business – its diversity and reach.
With a line-up of speakers that have all had great success on-line, you will learn and develop your skills, find out what’s new and discover how the experts have succeeded with their on-line presence.

Please register via http://2011.londonwinefair.com/content/what%27s-on/liwf-conference

TIMETABLE

1pm: Robert Joseph, Commentator, Wine Producer, Director DoILikeIt? Chair:(www.doilikeit.com)
Introduction

1.10: Dan Jago Category Director (Beers, Wines & Spirits) Tesco Stores (www.tesco.com):
Extending the traditional retail wine offering to on-line retailing

1.40: Angela Mount, Head of Buying, Marketing and Sales wwwYourFavouriteWines.com:
Branded wine online

2.10: Rowan Gormley Founder Naked Wines: NEW TOPIC UPDATED 11TH MAY (www.nakedwines.com)
“The internet…what’s next?”

2.40: Q&A and summing up

3.00: Tea break

3.15: Antonia Branston, Senior Retailing Analyst at Euromonitor International (www.euromonitor.com):
Wine Distribution – How online is changing the off-trade world

3.40: Nic Cordingley Online Partnerships Manager PJ Media
Performance based Marketing

4.00: Gavin Quinney Owner Château Bauduc:
Lessons learned from selling direct from the vineyard (www.bauduc.com)

4.25: Sophie Jump CEO, International Wine Clubs Association (www.internationalwineclubsassociation.com):
Direct selling in a Digital World: Traditional versus New Media

4.40: Guy Levine CEO, Return On Digital:
Digital devastation: How to make your competitors wish they’d never even built a website (www.returnondigital.com)

5.15: Robert Joseph, Chair
Q&A and summing up

This conference will provide case studies and essential information for anyone in the wine trade who wants to learn or update themselves on developments in this dynamic sector.

Delegate places are limited to 200 and are charged at the following rate: Single Delegates @ £150 + vat; Multiple Delegates (3 or more) @ £125 +vat per person.

ExCeL London
One Western Gateway
Royal Victoria Dock
London, E16 1XL

Please visit www.londonwinefair.com and www.distil-london.com for further details and to register.