Olly Smith, Oz Clarke and Tim Atkin MW invite you to make the Three Wine Men part of your 2012 consumer strategy.

26th & 27th May 2012, Manchester – Museum of Science & Industry
23rd & 24th June 2012, Edinburgh – Venue TBC
22nd & 23rd September 2012, London – Lord’s Cricket Ground
6th & 7th October 2012, Cardiff – Venue TBC
1st & 2nd December 2012, Manchester – Museum of Science & Industry
8th & 9th December 2012, London – Lord’s Cricket Ground

To register click here or for further details read on

The Events

We have 6 events in total this year, so why not make the Three Wine Men events a serious part of your consumer strategy? They are a reasonable price with no hidden costs.

What You Get For Your Money

• Riedel ‘Chianti’ glasses
• Receipt of your wine into the SWS warehouse and delivery to your table on the day
• A pull-out banner promoting your company name/company logo
• Free entry in the tasting brochure (two pages per table booked with a maximum of 14 wines in the brochure per table).
• All the usual tasting equipment including table(s) (6’ trestle tables) with cloths, Ice box, ice, water biscuits, spitoons
• Opportunity to take orders/sell to visitors
• Web site dedicated to the event – www.threewinemen.co.uk
• Regular newsletter to our increasing number of consumers
• PR and social media programme – Like us on Facebook and Follow us on Twitter
• 4 free consumer tickets per exhibitor (more available for reciprocal promotional activity). Talk to Sarah about this.
• There will be tutored tastings / talks / wine highlights that you can be part of – more details will follow
• All logistical help on the day

(please note that all glass and packaging will be recycled)

Selling Wines on The Day

You will be able to bring stock to sell on the day which you will have to store under your table (so this should give you an idea of how much you can bring). Included in the cost of exhibiting, we are organising a central order desk where visitors can place orders from you, for delivery after the show.

Mobile PDA machines can be rented if you want one for your individual table(s). All wines must have retail distribution in the UK.

After the experience of 2011 and feedback from exhibitors, we are planning to increase awareness about selling wine on the day to visitors.

Cost of Exhibiting

The cost of exhibiting is just £1200 per event (2 days).

You will save yourself £1200 if you book all 6 events (12 days in total):

• Making a total of £6,000 + VAT per table for all six events

Or if you want to book individual events, the cost will be as follows:

• £1,200+VAT per table for 1 event
• £2,400 + VAT per table for 2 events
• £3,600 + VAT per table for 3 events
• 4,800 + VAT per table for 4 events

Half tables and multiple tables are also available, please ask for details.

Number of wines per table: Whilst we don’t want to be too prescriptive about the number of wines you can show per table, you can only include 14 wines per table in the tasting brochure, and we suggest this is a sensible number in terms of space.

Timing of tasting: In Manchester and London there will be three sessions for consumers – two on the Saturday (11am – 3pm and 4pm – 8pm) and one on the Sunday (12 noon – 5pm). In Cardiff and Edinburgh there will be two sessions in total: one on the Saturday from 2pm – 7pm and one on the Sunday from 12 noon – 5pm.

The Three Wine Men VIP Exhibitor package

Why don’t you take advantage of our VIP Exhibitor package, which is new for 2012?

What you get for your money:

• 1 full table at all 6 events (12 days)
• A two page, full colour advert in all 6 tasting brochures
• An advert on the Three Wine Men website
• Additional tickets for your customers
• Priority for Soap Box tasting
• Regular highlights on Facebook & Twitter

You can purchase our full VIP exhibitor package for £15,000 +VAT.

(When booking, please state that you would like the VIP package.)

Advertising Opportunities

• Full page (A5 portrait) advertisement in tasting brochure (single colour): £200 per venue
• Full page (A5 portrait) advertisement in tasting brochure (full colour): £300 per venue
• Back page advertisement: £1,000 per venue
• There will be opportunities for advertising on www.thethreewinemen web site, which we will advise shortly.

N.B Single page size is 9.9cm x 21cm

To book your table(s), which will be available on a first-come-first-served basis, please click here to register to exhibitor at the Three Wine Men and complete the booking form, contact JK Marketing on 01829 720130 or email judy@jkmarketing.co.uk.

For information, news and videos about previous events, visit www.threewinemen.co.uk